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How content used creatively can enhance your website.

content, website design

Content for your audience

When choosing content for your website, you may want to consider asking yourself several questions:

Who are your target audience?

Whatever you do, don’t make the mistake of trying to appeal to too many people. Imagine it’s like throwing mud at a wall – the mud being your content – some of it will stick but you’ll always end up with bits on the floor and a lot of the mud will quickly drip off. Sorry for the rather mucky analogy but hopefully you get the message. A good method of finding out who your specific audience is, is to build a Buyer Persona – this will really help you to go through the necessary thought processes, the end product being a blog post with purposeful content. Click on the link below to see Daragh Walsh’s brilliant Buyer Persona template.


What’s in it for them?

When communicating with your audience, consider how you can help them. Why do they want to read your article? You might be writing a review for the latest movie or game, perhaps a business insider piece or maybe even DIY hacks to show how to get great yield from your vegetable patch. Whatever it is, you need to develop strong and helpful content that lends a service to the reader.

Have you researched your topic?

You don’t have to spend hours on this, after all, in my opinion the best content comes from the heart. However, it is important to have the knowledge and from that will come the inspiration. Below are 4 things that you could do as part of your research:

  • Read books – it sounds old fashioned to say this in the digital age but I still think there is very little that can substitute a good book, not to mention, it gives you a valid excuse to find a quiet corner and get away from it all for an hour or so.
  • Internet articles – more often than not there’s a wealth of information on the net. There are plenty of platforms that you can utilise, Flipboard being one I tap into a lot and it lets you build segments based on your interests.
  • Survey – Build a quick survey and send it out on social media. It’s always great to engage with people, you can really get good insights into what sort of content your audience want from you, plus it can be a great way to add to you email list. Visit Typeform for a simple to use survey tool.
  • Ask friends and family – Never be scared to ask opinions of others, you never know they may be able to look at certain things from another angle.
Visual Content


When it comes down to it we are ultimately visual animals and there is no better way to grab your audience’s attention than by creating some fantastic visual content.

  • Infographics – Like the one above, using an infographic to illustrate data, Statistics or research can be very effective. Plus its beneficial when trying to split up an article to make it more appealing.
  • Video – What can be easier for the audience than left clicking on the play button? It can be fun, quick and emotive if done in the right way. There are so many apps available to edit video content, two of which are iMovie for iphone users or VivaVideo which you can use on both iPhone and Android.
  • Memes – Although memes are widely associated with social media they can be a fun way of injecting some humour into your article and that is a sure method of building a good rapport with your target audience.

Canva is a free tool that is easy to use and will help you build extremely colourful and exciting visual content.

Finally, don’t be afraid to include links to other expert’s sites to help back up your opinion points, it will add gravitas to your article and will grow trust between you and the reader.

Creating absorbing content that is enriched with helpful hints and advice is not difficult to master and if you have a passion for a product or a subject then it will always shine through on the page.



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